Ukrainian fashion designers, artists, and businesses are using consumer power to sustain their industries during the Russian invasion. They have created initiatives like Spend With Ukraine and the Ukrainian Emergency Art Fund to support creatives and the economy. These initiatives aim to keep the industry afloat and provide normalcy.
By buying Ukrainian, consumers can help support the country’s economy. The founder of Spend With Ukraine, Andrey Klen, emphasizes the importance of buying Ukrainian in order to support the economy and win the war. Ukrainian fashion designer Anna October, who is part of Spend With Ukraine, also stresses that every purchase helps support the country. The key to success is sustaining interest in spending with Ukraine and spreading awareness about the impact of these initiatives.